Lumineux is the first truly ethical oral care company to emerge on the market in close to a century. Founded on decades of international research conducted by two world-renowned dentists, our products have a back-to-basics approach that use naturally occurring ingredients like Dead Sea salt, aloe vera juice and potent essential oils to handle the source of bad breath, decay and disease without cumulative side-effects, and unnecessary additives. Lumineux is the first oral care product to protect the oral micro biome and neutralize the toxins of bad bacteria, rather than indiscriminately killing bacteria. The result is a clean, non-toxic, and proven effective line of solutions that are backed by clinical and in-the-field studies that are truly head and shoulders above what's available to consumers. Dr. Kourosh Maddahi, Lumineux's Founder and CEO, puts it perfectly, saying, "You shouldn't have to choose between a product that's good for you, and a product that actually works." Lumineux remains the only oral care line to carry the Made Safe certification, as well as Non- Toxic certification for all its products from the LEMI Lab in France, and head-to-head clinical studies against every leading brand from the University of Irvine, California.
TSA FRIENDLY: Our Whitening Formula Toothpaste now comes in a TSA Friendly size to ensure you can keep your teeth sparkling white wherever you go! Whitening without sensitivity, Oral Essentials Whitening Formula toothpaste combines the benefits of our Original Formula toothpaste with lemon oil, coconut oil, and sage oil to whiten and brighten teeth without sensitivity making it the first daily use whitening formula toothpaste available on the market!
DENTIST FORMULATED & RECOMMENDED! Oral Essentials Whitening Toothpaste is the first dentist formulated and recommended, fluoride free, preservative free, SLS free, dye free, sulfate free, hydrogen peroxide free AND baking soda free toothpaste in the mainstream market! (Phew, that's a lot of "frees") Instead of all of these harmful, side effect ridden ingredients, we rely on Dead Sea salt, Organic Aloe Vera, Non-GMO Xylitol, and French Essential Oils to keep your breath fresh and sparkling.
TEETH WHITENING FOR SENSITIVE TEETH is now healthier and more straightforward than ever! Most whitening toothpaste products use hydrogen peroxide and/or baking soda to whiten teeth, stripping away enamel over time and causing teeth sensitivity. Oral Essentials offers a more natural alternative to teeth whitening kits, trays, and strips by utilizing Coconut Oil, Lemon Peel Oil, and Sage Oil to remove stains from teeth, and organic essential oils to freshen breath.
DEAD SEA SALT! The unprecedented 10-year study by our CSO, Hessam Nowzari PhD convinced us that sea salt is the way of the future, much as it was of the past. Sea salt has been used for thousands of years to ward off infection, and when he had 100 orphans in Manila with gum disease rub their gums with it, he saw their disease disappear! All natural Dead Sea salt is the most potent salt in the world, with dozens of minerals that bind together to strengthen teeth and promote healthy oral tissues.
WHAT TO EXPECT! Oral Essentials Whitening Toothpaste is vegan, contains no artificial colors or flavors, no fluoride, and is safe for children because it is non toxic. It's important to realize that because we utilize naturally derived ingredients instead of harsh chemicals to whiten teeth without causing tooth sensitivity, our formula takes longer to show results! Please allow 2 weeks, following instructions of twice daily use. For best results, combine with our Whitening Formula Mouthwash!