ALL-NATURAL: We use certified organic ingredients, the best activated coconut shell charcoal, and the highest grade calcium bentonite clay around (Living Clay). It contains no fluoride, no sodium lauryl sulfate, no triclosan, no preservatives, no glycerin, no foaming agents.
WHITER TEETH: Our whitening and polishing tooth powder is as natural as you can get and our toothpaste is one of the most respected natural teeth whiteners on the market.
REDUCED SENSITIVITY: Most whiteners use ingredients that can cause sensitivity. Our toothpaste reverses sensitivity and completely soothes your mouth.
GENTLE AND SAFE: Our blend is ground to the finest level possible and it is completely gentle on your enamel. The formula can even be safely swallowed.