It's counter-intuitive to think a pitch black paste and can lead to whiter and healthier teeth. It looks terrifying while you are doing it and you will absolutely think for a minute that you were duped into permanently staining your teeth. But then, you'll rinse your mouth and brush as usual and notice that your teeth are not only white again, but possibly whiter! Do not purchase this product if you are expecting toothpaste that has artificial flavor, color and foaming like you receive from conventional toothpastes and teeth whiteners. We do not include a long list of additives with unpronounceable names. Natural products like this often have limitations. Conventional teeth whiteners are risky! Procedures to lighten teeth performed in dental offices or at home with over-the-counter preparations use chemical bleaching agents to remove stains. They can damage your teeth and gums, sometimes severely. Commercial teeth whiteners are not regulated by the FDA. That means manufacturers can put just about anything in them, even ingredients that are harmful. Gum irritation, tooth sensitivity, bluish coloring, and uneven whiteness are common side effects.
100% NATURAL: Our list of ingredients is unique but the things we left out are just as important. Most brands of toothpaste contain foaming agents like SLS (sodium lauryl sulfate) and chemicals like titanium dioxide to make the paste bright white. Not Neutripure. You may not have a foamy mouth but trust you'll have only natural ingredients in your mouth with names you have actually heard of before.
EDIBLE INGREDIENTS: Since chemicals can easily absorb through the sensitive skin in the mouth, we use ingredients that are safe enough to eat. But don't. It's best to spit out the toxins you brushed away.
CHARCOAL: While you'll find activated charcoal in water filters, traditionally, hospitals and poison control centers use it to treat accidental poisoning or a drug overdose. We use charcoal as our main whitening ingredient because it's a highly absorbent porous substance that binds to things like tannins left from coffee, wine, etc that stain teeth and leave them yellow or brown. Use daily for 30 days to see results. This product does NOT bleach teeth with chemicals.