Do not purchase this product if you are expecting toothpaste that has artificial flavor, color and foaming like you receive from conventional toothpastes and teeth whiteners. We do not include a long list of additives with unpronounceable names. Natural products like this often have limitations. Conventional teeth whiteners are risky! Procedures to lighten teeth performed in dental offices or at home with over-the-counter preparations use chemical bleaching agents to remove stains. They can damage your teeth and gums, sometimes severely. Commercial teeth whiteners are not regulated by the FDA. That means manufacturers can put just about anything in them, even ingredients that are harmful. Gum irritation, tooth sensitivity, bluish coloring, and uneven whiteness are common side effects.
POWERFUL REGIMEN: First brush your teeth with the clay toothpaste to cleanse and pull toxins from your mouth, then follow up by lightly brushing with charcoal and allowing it to absorb for a few minutes so that it has time to bind to stains. When paired together these two natural ingredients make a powerful oral hygiene solution that will make you proud of your smile again!
100% NATURAL: Our list of ingredients is unique but the things we left out are just as important. Most brands of toothpaste contain foaming agents like SLS (sodium lauryl sulfate) and chemicals like titanium dioxide to make the paste bright white. Not Neutripure. You may not have a foamy mouth but trust you'll have only natural ingredients in your mouth with names you have actually heard of before.
CHARCOAL: While you'll find activated charcoal in water filters, traditionally, hospitals and poison control centers use it to treat accidental poisoning or a drug overdose. We use charcoal as our main whitening ingredient because it's a highly absorbent porous substance that binds to things like tannins left from coffee, wine, etc that stain teeth and leave them yellow or brown. Use daily for 30 days to see results. This product does NOT bleach teeth with chemicals.
CLAY: We use calcium bentonite clay as our main whitening ingredient because it encourages remineralization of tooth enamel by neutralizing acids and bacteria, supplying calcium, magnesium, and phosphorus for strengthening teeth, and maintaining a naturally alkaline pH. It binds to impurities to draw out heavy metals and toxins. You may recognize this ingredient from my detox cleanse product which uses bentonite clay to pull toxins from the colon and intestines naturally.
EDIBLE INGREDIENTS: Since chemicals can easily absorb through the sensitive skin in the mouth, we use ingredients that are safe enough to eat. But don't. It's best to spit out the toxins you brushed away.